Working time: Monday to Friday 9 AM - 5 PM
Marketing Diploma
Course Overview
Pair your persuasive nature or your former knowledge and work experience with a marketing degree to move to the next level of your marketing career. This program will provide you with essential managerial skills as well as a better understanding of the relationship between marketing and other practical parts of a business.
This program will also develop your ability to plan, lead, execute and monitor marketing efforts with an overall business approach, giving you tools of great value for starting or growing a new or existing business.
You will also be introduced to new and unexpected aspects of marketing that you can start applying right away.
Course Modules
Consumer Behavior
- Understand, analyze, and evaluate the motivations and behavior of consumers giving you the tools to develop marketing strategies.
- Explore theories on what, where, when, why and how a consumer makes decisions in different market segments.
Marketing Strategies
- Clarify, qualify and manage the factors that render a business successful from a marketing perspective.
- Apply strategies, address market issues and seize market opportunities for business. advancement
Services Marketing Strategies
- Recognize different aspects of service provision, identify issues and develop strategies to manage, create, inform and provide answers to various stakeholder.
- Collect factual information and conduct research to design the appropriate service.
Digital Marketing
- Explore different aspects of digital marketing offered through mobile technologies and the internet including: Search Engine Optimization (SEO), AdWords, social media, email marketing, digital marketing analytics, and inbound links.
- Learn how these new technologies affect traditional marketing practices as well as the available applications serving interactive marketing.
Marketing Management
- Manage market variables and consumer orientation.
- Assess how client needs and requirements affect marketing strategies.
Marketing Research
- Develop the necessary tools to design a research plan, define sampling methods and analyze market collected data (qualitative and quantitative).
Marketing Communication Strategy
- Learn about marketing communication theories and practices that will lead to build brand equity.
Product Development
Understand the many aspects of product management such as new product development and launch rates, product portfolio, extension of product-line, assessment of strength and weakness of products and consumer’s reactions to new products in a wide range of industries from a product or global context.
Business and Network Marketing
- Understand the great value behind business relationships and business networking between suppliers, distributes, clients, and stakeholders.
- Learn how product value is created internally and through networks to better compete in the market place.
Business Research Design
- Conduct effective business research that identifies business related problems and develop ideal solutions.
Social and Environmental Marketing Principles
- Implement marketing principles to current social and environmental issues.
- Learn how to take advantage of frameworks to introduce positive social and environment behavior.
Corporate Strategic Brand
- Understand brand management which includes assessing, developing, building and measuring performance as well as the effects of digital media on brands.
- Duration: 4 months
- Next Round: TBD
- Schedule: TBD