Working time: Monday to Friday 9 AM - 5 PM
Digital Marketing Diploma
Course Overview
Pair your persuasive nature or your former knowledge and work experience with a marketing degree to move to the next level of your marketing career. This program will provide you with essential managerial skills as well as a better understanding of the relationship between marketing and other practical parts of a business.
This program will also develop your ability to plan, lead, execute and monitor marketing efforts with an overall business approach, giving you tools of great value for starting or growing a new or existing business.
You will also be introduced to new and unexpected aspects of marketing that you can start applying.
Course Modules
Defining Marketing & Digital Marketing
- Defining Marketing & Digital Marketing
- Strength, Weakness, Opportunity, and Threat (SWOT) Analysis
- Principles of Marketing
- 5S Goals of Digital Marketing
- Create Powerful Buyer Personas
Facebook and Instagram
- Introduction to Facebook Ads
- Setting up & Optimizing your Facebook page
- Creating Facebook Ads using Sales Funnel
- Types of Facebook Campaign
- Types of Facebook Ads
Advanced Facebook / Instagram Targeting, Retargeting & Tracking
- Facebook Pixel
- Facebook Pixel Retargeting
- Advanced Facebook/Instagram Targeting
- Facebook/Instagram Reporting & Insights
LinkedIn Ads
- How to Create a LinkedIn Marketing Plan
- Campaign Creation
- Types of Ads Format
- Advanced Campaign Optimization
Twitter Ads
- Get Twitter Followers
- Create Twitter Ads
Google Ads
- Introduction to Google Ads
- Google Ads Account Hierarchy
- Campaign Setting
- Language Setting
- Determine your bidding strategy based on your goals
- Ad Extensions
Advanced Google Ads Keyword Planning
- Ad Rotation Setting
- How Do You Structure Your Ad Groups
- Three Match Types for Keywords in Google AdWords
- Keywords accuracy
- Negative Keywords
- Remarketing Campaigns
- Conversion Tracking
YouTube Ads
- Introduction to YouTube
- Creating your YouTube Channel
- YouTube Studio Dashboard
- Making Money For YouTube
- Introduction to YouTube Ads
- Campaign Level
- YouTube Ads Formats
- Youtube Ad Performance
Search Engine Optimization (SEO)
- What Is SEO / Search Engine Optimization?
- Keyword Research
- Technical Factors in SEO
- Backlinks SEO
- On-Page Optimization / Off-Page Optimization
- Black Hat/White Hat SEO
- Other ways to help SEO
- 3 Different Ways to Create a Website
Content Marketing
- Why Share Content?
- Content Creation
- Content Creation Rules
- Content Marketing Process
- Content Writing Guide
- AdCopy
Email Marketing
- What is Email Marketing?
- How to create an email campaign
- Email Marketing Goals
- Create an Email Structure
- Important Factors to Consider
- Methods to Build Your Email List
- How to Avoid Being Spammed
Mobile Marketing
- Mobile Marketing
- Mobile Marketing Strategy
- SMS Campaign
- Mobile Application
- Duration: 4 months
- Next Round: 25th Sep.
- Schedule: Every Sunday & Tuesday from 07:00 pm to 11:00 pm